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Focused on leadership and generally kicking ass.

What is mold your own?

I created this blog to offer some insight into how we built our brand, how we faced and overcame plenty of obstacles and challenges, how we built a ridiculously strong culture, how we revolutionized our industry, and plenty of other tips and tools you might be able to use to do the same in your life and in your business. I am a firm believer that one of the best ways to find success is to study the blueprints and paths of others, and then sprinkle in a little bit of your own seasoning.  I did it, so I know it works. Throughout these posts, you will find some familiar messages with unfamiliar approaches.

There are a million ways to do the same thing, but they aren’t all created equal. Some ways are better than others. This blog follows a pretty cut and dry recipe, boiling concepts down into a simple approach. I want you to learn the secrets of not just building a successful business but building a successful life. 


I had no clue what I was doing in the beginning, but along the way I learned some pretty cool lessons by listening to those that offered their advice. This stuff really works, even though it might not sound like your grandfather’s blog posts. I am looking to challenge you, offer some impactful stories, and teach you to develop your success, raise the bar, and generally kick ass.


My name is Matt Jung, and I am an entrepreneur, business owner, leader, culture-catalyst, disrupter, innovator, and co-founder of Comfort Research which is industry-leading producer of the Big Joe Brand, the coolest consumer products in the universe. Our core values at Comfort Research are:

  • Find a Better Way

  • Expect the Best

  • Do the Right Thing


These core values have led a culture that built a nationally recognized brand and employs 200+ amazing Ambassadors.

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Mr. Mold Your Own

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