Assumed Core Values?!?
Over the last two years, I have had many opportunities to talk to other companies that are working on their core values. One of the biggest common mistakes I see companies make is making their core values something that is assumed. I call it 'The Price of Admission.'
A for profit company shouldn't list 'Profitability' as one of their core values. That is assumed. If you are a for profit company and you are not making profits, then you aren't going to be around for long. Another common example is 'Honesty.' If you don't list honesty as a core value is anyone suggesting that you shouldn't be honest? If you are not honest with your employees, your customers, and your vendors, then you won't be in business for long. And one of my personal favorites, 'Integrity.' If integrity isn't a core value is anyone suggesting to act without it?!?
These are the things you just HAVE TO DO. They don't make you unique or special in any way.
Your core values should be what sets you apart, not the stuff you have to do. Seek out core values that are unique to you and cannot be replicated. Then and only then will you have something special to drive your culture.