ASSUMED CORE VALUES?!?
Assumed Core Values?!? Over the last two years, I have had many opportunities to talk to other companies that are working on their core values. One of the biggest common mistakes I see companies make is making their core values something that is assumed. I call it 'The Price of Admission.' A for profit company shouldn't list 'Profitability' as one of their core values. That is assumed. If you are a for profit company and you are not making profits, then you aren't going t